New Products

Baby Care Brand Coterie Enters the Skincare Market

Its new line features thoughtfully engineered products designed to prevent skin issues and protect babies' delicate microbiome.

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By: Lianna Albrizio

Associate Editor

Premium baby care brand Coterie is changing diapers (and a new direction) with entry into the skincare category. Its new line features thoughtfully engineered products designed to prevent skin issues and protect babies’ delicate microbiome. It includes First Wash, a gentle cleanser for hair and body; Soft Cream, a moisturizing lotion; and its hero product, the Bun Balm, a nourishing and protective balm. Coterie’s unique customer-centric model has aimed to disrupt the traditional baby...

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